Race Sponsorship is a cost effective marketing tool for thousands of companies wishing to raise their brand awareness, promote their products or simply add that special VIP experience to their guests’ day out.


Sponsorship provides highly visible branding on course, digitally and in the race programme, as well as giving you and your clients the opportunity to get up close and personal with your race winning connections in the Winner’s Enclosure at the heart of the day’s action.


Sponsorship and advertising opportunities are available at Pontefract Racecourse throughout the year for companies wanting to promote their business and services in an innovative and exciting way and also for individuals wanting to celebrate that special birthday, anniversary or occasion in a unique and memorable way.


Start the ball rolling by contacting our sponsorship team who will tailor a package to suit your individual requirements.


Corporate Sponsorship

Corporate Sponsorship is aimed at businesses who wish to promote their brand in a unique and innovative way. It’s a superb way to entertain clients as well as raising awareness of your business.


Corporate race sponsorship enables you to:

  • choose the race title (for example ‘The XYZ Group Handicap Stakes’). This race title is then advertised in the racecard on the day, in the national press and is shown live on Racing TV, Sky Channel 426.
  • present the trophy to the winning connections of your race(s).
  • award best turned out horse prize(s) to the successful stable hand.
  • receive 10% of the amount of your sponsorship contribution off the price of any private facilities/badges that you took – i.e. sponsoring a race for £1,000, you can claim £100 off the cost of badges.
  • ‘brand’ the Racecourse to your company needs. Banner sites, racecard advertising and choosing race titles are all benefits reserved solely for sponsors. (Banner sites are available around the Racecourse – on the home straight, near the winning post, in the parade ring or winners enclosure or even on the balcony of your private hospitality box).
  • receive one full colour, full-page advert in the racecard per race sponsored. The racecards are given free of charge to all Hospitality customers in the Premier Enclosure and are on sale to all other racegoers throughout the rest of the Racecourse.
  • receive 2 annual badges to use at Pontefract throughout the season.
  • create a unique joint marketing venture with the Racecourse, utilising their social media channels and press contacts. From direct mailshots to a huge database to eye catching race day promotion.

Corporate sponsorship prices start from just £1,000 + VAT.


For an even greater impact, the cost of two sponsored races would be £1,500 + VAT and can be spread over more than one race meeting.


For any further information or a brochure on the benefits of race sponsorship, please contact Richard on 01977 781307 or send an email.

No Frills Sponsorship

The ‘no frills’ sponsorship is primarily aimed at families and friends who are celebrating a special occasion.


It is a unique and exciting way to say ‘Happy Birthday’, celebrate an anniversary or even propose!


The cost of the ‘no frills’ sponsorship is £500 + VAT.


This enables you to:

  • choose the race title – for example ‘The Happy Birthday Mum Maiden Stakes’. This will then be published in the racecard on the day, the national press and will be live on Racing TV, Sky Channel 426
  • have the opportunity to present trophies to the winning connections
  • award a best turned out horse prize (usually £30 or £50) to the successful stable hand.
  • receive 10% of the amount of your sponsorship contribution off the price of any private facilities that you took – i.e. sponsoring a race for £500, you can claim £50 off the cost of private facilities.

Please contact Richard on 01977 781307 or send an email to start planning your special event.


Don’t take our word for it, read what Chris Bragg of tiesplanet.com thinks about sponsorship at Pontefract:


We have been involved as a sponsor at Pontefract Racecourse for a number of years and have always been extremely happy with the way we have been treated. Having sponsored various teams and sports at a range of levels, we are well placed to judge the effectiveness of sponsorship and feel that our relationship with Pontefract Racecourse has been very good value for money. Our brand recognition has definitely improved as a result of it even though our customer base is widely spread, being an online retailer. We would encourage anyone thinking of sponsoring a race to give it a go. The outlay can be relatively modest and regardless of how much of a racing fan you are, attending a meeting is always a lot of fun too!